Zirtual

Company Overview

Zirtual is a premium virtual assistant company based in the United States, focused on serving entrepreneurs, professionals, and small businesses with dedicated administrative support. Founded in 2011, the company exclusively employs college-educated U.S.-based virtual assistants, providing high-trust support in a structured, professional environment.

In 2015, Zirtual underwent an operational pause due to financial issues, but was quickly acquired by Startups.com, a business development platform that has since stabilized and relaunched its services.

What Services Does Zirtual Offer?

Zirtual specializes in executive-style administrative assistance, offering help with:

• Calendar management and scheduling
• Inbox and email management
• Travel coordination
• Research tasks
• Basic social media support
• Customer support for small teams

All assistants are dedicated, not shared across accounts, ensuring consistency and familiarity with the client’s business needs.

Pricing Model

Zirtual operates on a tiered subscription model, where clients select a monthly plan based on the number of assistant hours required. The most commonly cited rate is $2,499 for 50 hours, placing the service at approximately $50/hour.

Key Price Points:

• Entry-level plans typically start at around $549/month for 12 hours.
• Full-time equivalent coverage (160+ hours/month) would place costs closer to $7,900/month, which may be out of reach for some small businesses.

This pricing reflects the premium nature of Zirtual’s U.S.-based, educated workforce, and is ideal for clients who prioritize security, communication fluency, and reliability.

Historical Challenges

The 2015 Shutdown

Zirtual temporarily shut down operations in August 2015, citing cash flow and payroll complications. The situation was widely covered in business media and served as a case study in startup volatility.

Following its acquisition by Startups.com, Zirtual restructured and resumed services with a renewed focus on stability and client satisfaction.

Current Stability

Since the acquisition, Zirtual has built a reputation for reliable, high-quality virtual support, positioning itself among the most trusted premium VA providers in the U.S.

Pros and Cons

Pros

• Fully U.S.-based assistants with college education
• Strong support for busy professionals and executive teams
• Subscription plans tailored to business workloads
• Backed by Startups.com ecosystem

Cons

• Pricing may be prohibitive for those needing full-time coverage
• Limited service scope compared to offshore VA firms

Final Thoughts

Zirtual remains a solid choice for U.S.-based businesses and professionals seeking reliable, high-trust virtual assistant services. While not a budget option, its focus on quality, professionalism, and dedication make it a strong candidate for teams requiring more than just task fulfillment—especially those managing sensitive information or needing seamless communication.

Historical Updates